Published
November 7, 2024
Category
E-commerce
client
JustGrill

Technologies

The e-commerce platform was developed using PHP on the Webasyst framework, providing a stable and scalable foundation. The frontend was built with HTML, CSS, and JavaScript, ensuring a responsive and visually appealing user interface. MySQL serves as the primary database, efficiently managing inventory and customer data. CI/CD pipelines were implemented to streamline deployment and support continuous updates, allowing the platform to adapt to new features and requirements seamlessly.

Project Overview

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The “JustGrill” project is an e-commerce solution for a multi-brand retail network specializing in grills, accessories, and related products. With a robust online and offline presence, JustGrill serves both individual consumers and corporate clients through its retail locations and digital platform. The project involved developing and supporting a comprehensive online store that showcases products from top brands like Weber, Broil-King, Kamado Joe, Napoleon, Big Green Egg, Char-Broil, and O-Grill, among others. In addition to the core e-commerce platform, we developed custom modules to enhance functionality and provide a seamless shopping experience. By integrating CRM systems, chat support, payment solutions, and delivery services, we aimed to streamline the shopping process and improve customer engagement.

Key Features and Functionality

  • Comprehensive Product Showcase: The online store allows JustGrill to present an extensive catalog of premium grills and accessories, organized by brand and category for easy navigation.
  • Custom Modules for Enhanced Shopping Experience: We developed custom modules to streamline the shopping journey, such as product comparison tools, personalized recommendations, and wishlist functionality.
  • Integration with CRM and Support Systems: The integration with amoCRM and JivoChat enables efficient customer management and real-time support, enhancing communication between the store and its customers.
  • Secure Payment and Delivery Solutions: Integrated payment gateways and delivery services ensure a smooth, reliable checkout process, accommodating a variety of payment methods and delivery options.
  • Multi-Channel Support for Corporate and Retail Customers: The platform is designed to cater to both retail and corporate clients, offering tailored solutions for different types of buyers.

Results and Impact

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The JustGrill e-commerce platform has become an essential tool for expanding the company’s reach and improving customer experience. By offering a streamlined shopping process, real-time support, and multiple payment and delivery options, JustGrill has seen increased customer satisfaction and engagement. The platform’s robust architecture supports future growth, allowing the company to expand its product range and add new features easily. JustGrill’s dual focus on retail and corporate clients has strengthened its brand, positioning it as a versatile player in the grill and accessories market. The successful integration of CRM and support tools has enhanced client relationships, making JustGrill a trusted name in its industry.